Satya Nadella is not worried about the low market share of Microsoft in the segment of smartphones

By | 10.12.2018

Satya Nadella is not worried about the low market share of Microsoft in the smartphone segment

Сатья Наделла не беспокоится о низкой доле рынка Microsoft в сегменте смартфонов

In an interview with Buzzfeed CEO of Microsoft Satya Nadella has acknowledged that currently the company has a very fragile presence in the smartphone segment. Despite the fact that the mobile operating system of the company shows good results in some European markets, the worldwide share of Windows Phone accounts for only 1.7%.

Answering the question remains whether Microsoft in the smartphone market, Nadella said that the company should remain in this sector. According to him, Microsoft wants to offer a rich mobile user experience, and smartphones are the main products that allow it. He even said that success is not necessarily measured in terms of market share and his company strives to create a world in which role the device is not as important as the services to which it has access.

I think we provide ourselves a disservice if we measure success only by such questions as: What share of the market from HoloLens? What is the market share from the Xbox? What share of the market from a PC? What market share from our phones? If we look at this in a graph, we can see that all of these devices intersect. In some situations, the user uses them all, and in others only one or two of our product, combined with other platforms – so be it. It is important for us to offer a full user experience on all devices.

According to the latest Gartner in the third quarter of 2015, the share of Windows Phone was 1.7%, a decline of almost 50% compared to the same period in 2014 Among the reasons, of course, the lack of new models. Recently, the company introduced its first three smartphones with Windows 10, but in the coming months is expected the new model.

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