Microsoft has told how she will earn money by giving away free software

By | 10.12.2018



Microsoft has told how she will earn money by giving away free

Microsoft рассказала, как она будет зарабатывать деньги, раздавая бесплатное ПО

If you were wondering how Microsoft plans to make money, after last year she started to give the manufacturers a free license for Windows and Windows Phone, and even offered access to their office applications to Android and iOS, look at the strategy of the company can give you the answer.

According to Chris Capossela, responsible for marketing at Microsoft, the company seeks to entice users to use its free apps and services to at some point offer them paid access to advanced features. Similarly operates and the freemium model used by many mobile app developers.

Microsoft рассказала, как она будет зарабатывать деньги, раздавая бесплатное ПО

It remains to be seen if it will work, because Microsoft has no experience with such a business model, but something similar very successfully applied by Google, offering free services, and in return uses user data to show them relevant advertising.

The implementation of the strategy based on the relationships between the various major Microsoft products, began with the integration of the Surface Pro 3 with OneNote service, which led to a significant increase in its use. Similarly, the use of virtual assistant Cortana and increases the use of search engine Bing.

: The Verge




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