Shipments of PCs fell to a record low at the end of 2015
The PC industry is hoping that Windows 10 will be able to help her, but this did not happen, and deliver the computers showed a large reduction even in the most active fourth quarter, according to Engadget.
The decline was strongest on an annual basis for the history of the industry. According to IDC, in the last quarter of the previous year deliveries amounted to 10.6% (it was sold 71.9 million units, compared with 79.5 million a year earlier). Analysis Gartner is slightly more optimistic (a decline of 8.3%), but not enough to cause a smile from manufacturers. It should be borne in mind that unlike IDC and Gartner analysis accounted for sales of tablets.
Most computer manufacturers reported a reduction of supply, although in some regions there are successes. However, they were not enough to achieve positive average value.
Analysts believe that the two major problems. First, modern computers have plenty of power, which allows you to use them for a long time, and the need for their frequent replacement is not now as big as a few years ago.
The second problem analysts are calling Windows 10. According to them, a free operating system motivates people not to change the device, but just install it on the current computer. All this leads to a rather gloomy expectations for this year.
Impact on poor results has also China’s slowdown, the strong dollar, which made the majority of computers in Europe is more expensive, and a huge increase in sales of smartphones and other mobile devices.
PC makers sold 276.2 million units in 2015, according to IDC. Before the global crisis, sales were much bigger. And Gartner and IDC reported that Lenovo is the world’s largest manufacturer of computers. The decline in PC shipments, Lenovo was respectively 4.2% and 4.5%, according to the analysts of both companies. In second place is HP, then Dell and Asus. Fifth place is Apple, which only recorded growth of 2.8%.