Again on Windows 10
Although before the official Windows 10 launch is less than three weeks, many users still remain in a state of ambiguity regarding the new operating system. To some extent this is the fault of Microsoft itself. In the last few months the information centre of the company has been literally «in the hour of a teaspoon», and from dozens of different s, including the heads of various departments of Microsoft, official and unofficial (personal) blogs.
All this adds up to the fact that since version 10 Microsoft has made a very sharp turn from their already established trade practices, which created additional confusion among users.
In our latest fabrics we have tried to clarify (as possible) things so that it was all as clear as possible, and that each of you was ready to release Windows 10 on July 29.
With this text we are continuing and hope to fill the last remaining gaps regarding the upcoming Windows.
Windows as a service
For the first time speaking of this intention, Microsoft has created the ground for various rumors. The most memorable of them is the fact that in the future (presumably after one year of free updates) Windows 10 will require a monthly fee for use.
In this statement there is nothing to correspond to reality and the company is 100% adamant on this issue. Let me repeat: if you have a genuine copy of Windows 7 or Windows 8.x, between 29.07.2015 for 29. 07.2016 you will be able to upgrade to Windows 10 absolutely free.
Let’s deviate from the topic and consider the purely technical side of the updates.
I recently tested the upgrade operation, by performing the transition from Windows 7 Pro (SP1) on a Windows 10 Insider Build 10162 (the most current at the time of the build). The process went surprisingly smoothly, and after about half an hour I got a fully working copy of Windows 10. All installed programs and peripherals worked without any problems except for sound card Creative Sound Blaster X-Fi Xtreme Music. However, the problems with it, I’d chalk that this is a pretty old device, which in principle is not known for high stability drivers, even for previous versions of Windows.
Otherwise, the upgrade was completely painless – after the completion of the process even the location of the shortcuts on the desktop and the taskbar remained the same as it was in original installation.
Even more pleasant surprise was the fact that the reverse transition was as quick and easy. Return with Windows 10 on 7 took even less time – about as the computer returns to its previous state from system restore point. Literally after one reboot I got back my old installation of Windows 7 Pro brand in the same operation form in which it was before the upgrade.
And yet – what does «as a service»?
So, to be clear once and for all: if you upgrade to Windows 10 in the first year after its market launch, the operating system will be yours forever without any additional payments in the future from your side.
This, of course, does not apply in cases where, say, you buy a new computer and want to install Windows 10. In such cases, you will have to pay full price. However, buying a new computer with a preinstalled OS, it will already be included in the cost of the computer and its use will not cost you a penny – just like any current version of Windows.
The key difference here is that Microsoft intends to make top 10 «latest version of Windows». In other words, the company wants to seriously change the established business model and away from the current upgrade cycle every 3-5 years, ie, Microsoft will develop and improve the Windows continuously.
So in the coming years we will not see Windows 11, 12 and so on. Instead, Windows 10 will gradually get all new and new functions, services, options – similarly evolving Google Chrome, for example.
For this reason, the system function of Windows Update cannot be disabled in Windows 10 Home, Windows 10 while Pro allows you to postpone the installation of the new updates only for a while. In other words, the «price» that requires Microsoft, is your tacit agreement with all future changes and the General direction in which the company will decide to turn Windows in the coming years.
How Microsoft plans to earn money by giving away Windows 10 for free?
An extremely important issue, which, incidentally, is the primary Ohm of the above-mentioned rumors about a possible future fee for using Windows 10.
Every sensible user very clear that in the end Windows is a commercial platform. In other words, a company that provides it, expect to recoup it in the development of resources and in the strategic plan and to obtain a certain profit.
With the new Windows 10 at first glance, it seems that Microsoft is working against this logic, and this leads to suspicion among people who believe in the ideas of the company to give us a free upgrade, if you have some hidden conditions.
In fact, the company refuses the money, but simply changing the commercial strategy of the realization of profits.
First, let’s remember that Windows 10 will be free only under certain conditions – in particular, only for one year and only for users of legal copies of Windows 7 or 8. Yes, Microsoft will lose profits, which is traditionally implemented through updates to the new version, but the company is quite aware that somehow not all users are ready to make that transition. A happy version of Windows, which is used now and not inclined to get involved in such upgrade adventure with an uncertain ending that may violate their usual rhythm of daily work with the computer.
At the same time as a separate, independent copy of Windows 10 is available for free – on the contrary, the price for a license starts from $ 119 for the available edition. The new operating system is not free for corporate users – for them the free upgrade.
In parallel, Microsoft intends to integrate Windows 10 with many new applications and services, most of which in the future will bring the company a stable income.
For example, Microsoft will receive royalties from each sale of the applications in Windows Store. Add in apps that support «microtransactions» – they are usually available for free, but a variety of Goodies in them pay a vivid example in this respect are games such as Candy Crush Saga and the upcoming Fable Legends.
Separately in the Windows Store will offer movies and music – again, with each completed sale, Microsoft will get the money.
Services such as One Drive, will also generate cash flow – if you need more online space to store information, then he will have to pay the company a certain monthly fee. Popular Office applications and Skype also include a number of premium options, the proceeds of which go to the company accounts.
Over time, probably following commercial practices of competitors such as Google, Microsoft will add other services and functions that will bring her profit.